Generation CashBack - Story of Phase 5 Year 1

This is the story of how Generation CashBack launched a new phase to support communities during a year of lockdown.

Phase 5 of Generation CashBack got off to a strong start in year 1, despite the restrictions and multiple lockdowns. Feedback from Grow groups is that they have never appreciated the targeted Generation CashBack support more – read their story here.

Year 1 launched into a global pandemic and countrywide lockdown. Scotland’s most vulnerable young people had their issues compounded by these additional challenges in their communities. Youth work, traditionally an interpersonal and relationship-based approach, faced a socially distanced and isolated landscape. Youth work, it has often been said, is nothing if not resilient and resourceful and rapidly adopted a ‘new normal’ of video calls, online activities and digital youth work. Youth workers and groups had new support, training and technical needs overnight.

Generation CashBack was no exception. Development Workers supported groups remotely, helping them understand how the Covid guidance and restrictions applied in their setting, as well as responding to need and delivering a variety of different worker training and young person Lead opportunities online and using recorded content.

Despite all of these challenges, here are just some of their achievements:

• 99% of young people report Generation CashBack activity has had a positive impact on their behaviour
• 2,781 the total number of young people Generation CashBack has engaged in year 1 (104% of target)
• 25,884 the number of hours young people have contributed to volunteering
• 88% of young people have a heightened sense of belonging to a community

You can download the brand-new Generation CashBack Annual Report for year 1 below. Packed with insight, statistics, quotes, case studies and demonstrable results, this colourful report shows just how CashBack for Communities has made a difference in the toughest circumstances.